Privacy Policy

This Privacy Policy describes how Anthony's Coal Fired Pizza ("we," "us," "our," or the "Company") collects, uses, discloses, and safeguards your personal information when you visit our website at acfp-eat.rest, place orders online, sign up for our loyalty program, or otherwise interact with our services (collectively, the "Services"). Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our Services immediately.

We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy is designed to comply with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Children's Online Privacy Protection Act (COPPA), and the Federal Trade Commission Act (FTC Act) governing unfair or deceptive trade practices.

1. About Anthony's Coal Fired Pizza

Anthony's Coal Fired Pizza is a restaurant brand dedicated to delivering high-quality, coal-fired pizza and Italian-inspired dishes to our valued guests across the United States. Our website, acfp-eat.rest, serves as a platform through which customers can explore our menu, place online orders, make reservations, join our loyalty rewards program, and engage with promotional content.

For all privacy-related inquiries, you may contact us using the following details:

2. Information We Collect

We collect various types of information in connection with your use of our Services. The categories below describe the types of personal information we may collect, the sources from which we collect it, and the purposes for which it is used.

2.1 Personal Information You Provide Directly

When you interact with our Services, you may voluntarily provide us with personal information, including:

• Identity Information: Full name, username, or similar identifiers.
• Contact Information: Email address, telephone number, and mailing address (for delivery orders).
• Account Credentials: Password and security question answers if you create an account on our platform.
• Payment Information: Credit card numbers, debit card numbers, billing address, and other payment-related details. Note that full payment card data is processed by our third-party payment processors and is not stored directly on our servers in unencrypted form.
• Order History: Details of the food items you have ordered, including customizations and special requests.
• Loyalty Program Data: Points balances, redemption history, and membership tier information if you participate in our rewards program.
• Communications: Messages, feedback, reviews, or other content you submit through contact forms, surveys, or customer support channels.
• Dietary Preferences: Any dietary restrictions, allergen information, or food preferences you choose to share with us.

2.2 Information Collected Automatically

When you access our website or mobile applications, we and our third-party service providers automatically collect certain technical and usage data, including:

• Device Information: Device type, operating system and version, browser type and version, device identifiers (such as IP address and MAC address), and mobile network information.
• Log Data: Server logs that record your IP address, browser type, referring/exit pages, the date and time of your visit, pages viewed, and other usage statistics.
• Usage Data: Information about how you navigate our website, including which pages you visit, how long you spend on each page, links you click, search queries you enter, and items you add to your cart.
• Location Data: With your permission, we may collect precise or approximate geographic location data to help you find the nearest Anthony's Coal Fired Pizza location, facilitate delivery, or personalize your experience.
• Cookie and Tracking Data: Information collected through cookies, web beacons, pixel tags, and similar tracking technologies. Please see Section 7 (Cookie Policy) for more details.

2.3 Information From Third-Party Sources

We may receive information about you from third-party sources, such as:

• Social Media Platforms: If you connect your social media account (e.g., Facebook, Google) to our Services or log in using a social media single sign-on feature, we may receive profile information from that platform, subject to your privacy settings on that platform.
• Delivery Partners: Third-party food delivery platforms through which you may place orders for Anthony's Coal Fired Pizza.
• Analytics Providers: Aggregated or de-identified data about user behavior from analytics companies to help us improve our Services.
• Marketing Partners: Information relevant to marketing campaigns, including engagement data and audience segmentation data.
• Public Sources: Publicly available information such as business directories or public social media profiles.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Provision of Services

• To process and fulfill your online orders, including communicating with you about order status, delivery, or pickup.
• To create and manage your account on our platform.
• To administer our loyalty rewards program and track points and redemptions.
• To facilitate reservations and table bookings at our restaurant locations.
• To respond to your inquiries, complaints, and customer service requests.
• To process payments and prevent fraudulent transactions.

3.2 Analytics and Service Improvement

• To analyze usage patterns and trends on our website to improve the functionality, design, and content of our Services.
• To understand customer preferences and purchasing behavior to optimize our menu offerings and promotions.
• To conduct internal research and development to enhance the quality of our products and Services.
• To detect, prevent, and address technical issues, bugs, or security vulnerabilities.

3.3 Marketing and Communications

• To send you promotional emails, newsletters, special offers, and information about new menu items or events at Anthony's Coal Fired Pizza, where you have consented to receive such communications or where we have a legitimate interest in marketing to existing customers.
• To display targeted advertisements on our website or on third-party platforms based on your interests and browsing behavior.
• To conduct surveys and gather feedback to improve our customer experience.
• To notify you about changes to our Services, terms, or policies.

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email we send you, by adjusting your account preferences, or by contacting us at [email protected].

3.4 Legal and Compliance Purposes

• To comply with applicable laws, regulations, and legal processes.
• To enforce our Terms of Service and other applicable agreements.
• To protect the rights, property, and safety of Anthony's Coal Fired Pizza, our customers, employees, and the public.
• To respond to lawful requests from government authorities, law enforcement agencies, or courts.

4. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Providers and Business Partners

We engage trusted third-party companies and individuals to perform services on our behalf. These service providers are authorized to use your personal information only as necessary to provide services to us and are required to maintain the confidentiality and security of your data. Categories of service providers include:

• Payment Processors: Companies that process credit and debit card transactions securely on our behalf (e.g., Stripe, Square, or similar PCI-DSS compliant processors).
• Delivery Partners: Third-party delivery services that fulfill your delivery orders.
• Cloud Hosting Providers: Companies that host our website, databases, and applications on secure cloud infrastructure.
• Email Marketing Platforms: Services that assist us in sending promotional and transactional emails.
• Analytics Providers: Platforms such as Google Analytics that help us understand website usage and visitor behavior.
• Customer Support Tools: Software platforms that facilitate our customer service operations.
• Fraud Prevention Services: Companies that help us detect and prevent fraudulent transactions.

4.2 Legal Requirements and Safety

We may disclose your personal information if we believe in good faith that disclosure is necessary to:

• Comply with a legal obligation, court order, or governmental request.
• Enforce or apply our Terms of Service.
• Detect, prevent, or address fraud, security issues, or technical problems.
• Protect the rights, property, or safety of Anthony's Coal Fired Pizza, our users, or others.

4.3 Business Transfers

In the event that Anthony's Coal Fired Pizza undergoes a merger, acquisition, sale of assets, reorganization, or similar corporate transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership and your choices regarding your personal information.

4.4 With Your Consent

We may share your information with third parties when you have given us your explicit consent to do so, for example, when you choose to participate in joint promotional campaigns with our partners.

4.5 Aggregated or De-Identified Data

We may share aggregated or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other business purposes.

5. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards designed to protect your data against unauthorized access, disclosure, alteration, and destruction. Our security measures include:

• Encryption: We use Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers. Sensitive data, such as payment information, is encrypted both in transit and at rest.
• Access Controls: Access to personal information is restricted to authorized employees, contractors, and service providers who need the information to perform their job functions. All personnel with access to personal data are subject to confidentiality obligations.
• Payment Card Security: We comply with the Payment Card Industry Data Security Standard (PCI-DSS) requirements for handling cardholder data. Full payment card details are processed by PCI-DSS certified payment processors.
• Regular Security Assessments: We conduct periodic security assessments and vulnerability scans to identify and remediate potential risks.
• Incident Response: We maintain an incident response plan to promptly address any suspected data breaches and notify affected individuals and relevant authorities as required by applicable law.
• Secure Infrastructure: Our web servers and databases are hosted in secure, access-controlled data centers with physical security measures, redundancy, and disaster recovery capabilities.

Despite our best efforts, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your personal information. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at [email protected].

6. Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information. We honor these rights as required by applicable law.

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights:

• Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you, including the categories and specific pieces of personal information, the categories of sources, the business or commercial purposes for collection, and the categories of third parties with whom we share personal information.
• Right to Delete: You have the right to request that we delete personal information we have collected about you, subject to certain exceptions permitted by law (such as where we need to retain information to complete a transaction or comply with a legal obligation).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. We do not sell your personal information in the traditional sense, but we may share certain data with advertising partners. You can opt out by contacting us or using the "Do Not Sell or Share My Personal Information" mechanism on our website.
• Right to Limit Use of Sensitive Personal Information: Where applicable, you have the right to limit our use of sensitive personal information to purposes specifically authorized by the CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge you different prices, provide a different quality of service, or otherwise retaliate against you for exercising your rights.

To submit a CCPA/CPRA request, please contact us at [email protected]. We will respond to verifiable consumer requests within 45 days, with an extension of up to an additional 45 days where necessary, provided we notify you of the extension.

6.2 General Privacy Rights (All U.S. Users)

Regardless of your state of residence, you may have the following rights with respect to your personal information:

• Right to Access: You may request access to the personal information we hold about you by contacting us at [email protected].
• Right to Correction: You may request that we correct or update inaccurate or incomplete personal information about you.
• Right to Deletion: You may request that we delete your personal information, subject to applicable legal requirements and exceptions.
• Right to Data Portability: Where technically feasible, you may request a copy of your personal information in a structured, commonly used, machine-readable format.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time.
• Account Management: If you have an account with us, you can review and update your personal information by logging into your account settings.

6.3 How to Exercise Your Rights

To exercise any of the rights described in this section, please contact us using the following methods:

• Email: [email protected]
• Website: acfp-eat.rest (through our contact form or privacy request form)

We may need to verify your identity before processing your request. This may involve asking you to provide information that we can match against information we already have on file. We will not use personal information provided in a rights request for any purpose other than responding to the request.

7. Cookie Policy

Our website, acfp-eat.rest, uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and assist in our marketing efforts.

7.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

7.2 Types of Cookies We Use

7.3 Managing Your Cookie Preferences

You can control and manage cookies in several ways:

• Browser Settings: Most web browsers allow you to refuse or accept cookies, delete cookies, and be notified when a cookie is set. Refer to your browser's help documentation for instructions.
• Opt-Out Tools: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• Interest-Based Advertising: You can opt out of interest-based advertising from participating companies through the Digital Advertising Alliance's opt-out portal at optout.aboutads.info.
• Cookie Consent Banner: When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies.

Please note that disabling certain cookies may affect the functionality of our website and your ability to use certain features, such as online ordering or account login.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention periods we apply depend on the type of data and the purpose for which it was collected:

When personal information is no longer needed for the purposes for which it was collected, we will securely delete or anonymize it. In some circumstances, we may retain anonymized or aggregated data for analytical purposes indefinitely, as such data can no longer be used to identify you.

9. Children's Privacy

Our Services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, solicit, or use personal information from children under the age of 13 in violation of the Children's Online Privacy Protection Act (COPPA), or from individuals under the age of 18 without parental or guardian consent where required by applicable law.

If you are under 18 years of age, please do not use our Services, create an account, or submit any personal information to us. If we learn that we have inadvertently collected personal information from a child under 13 without appropriate consent, we will take immediate steps to delete that information from our records.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] so that we can take appropriate action.

10. International Data Transfers

Anthony's Coal Fired Pizza is a United States-based company, and our Services are primarily directed at users located within the United States. If you are accessing our Services from outside the United States, please be aware that your personal information will be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated.

The data protection and privacy laws in the United States may differ from those in your country of residence. By using our Services, you acknowledge and consent to the transfer of your personal information to the United States and its processing in accordance with this Privacy Policy. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable law when it is transferred internationally.

If you are located in a jurisdiction with specific requirements regarding international data transfers (such as the European Economic Area or the United Kingdom), and you have concerns about the transfer of your personal data, please contact us at [email protected] to discuss how we can address those concerns.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, applications, or services that are not operated by Anthony's Coal Fired Pizza. These links are provided for your convenience and reference only. We do not control these third-party sites and are not responsible for their content, privacy practices, or the way they collect and use your personal information.

We encourage you to review the privacy policies of any third-party websites you visit before providing them with any personal information. Our Privacy Policy applies only to information collected through our own Services at acfp-eat.rest.

12. Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not currently respond to DNT signals in a standardized way. However, you can manage your tracking preferences through your cookie settings as described in Section 7 of this Privacy Policy.

California residents are entitled to know whether we honor "Do Not Track" signals under the California Online Privacy Protection Act (CalOPPA). As stated, we do not currently alter our data collection practices in response to DNT browser signals, though we respect your choices regarding cookies and marketing communications as described in this policy.

13. Complaints and Dispute Resolution

We take privacy concerns seriously and are committed to resolving any complaints about our collection or use of your personal information promptly and fairly.

13.1 Contacting Us

If you have any concerns, questions, or complaints about how we handle your personal information, we encourage you to contact our privacy team first so that we can attempt to resolve the matter directly:

• Email: [email protected]
• Website: acfp-eat.rest

We will acknowledge receipt of your complaint within 10 business days and aim to provide a full response within 30 business days.

13.2 Filing a Complaint with the Federal Trade Commission (FTC)

If you are a United States consumer and believe that we have engaged in unfair or deceptive practices in violation of the FTC Act or other applicable consumer protection laws, you have the right to file a complaint with the Federal Trade Commission (FTC):

13.3 California Residents — California Attorney General

California residents who believe their CCPA/CPRA rights have been violated may also file a complaint with the California Privacy Protection Agency (CPPA) or the California Attorney General's Office:

13.4 State-Specific Privacy Rights

Residents of other states with comprehensive privacy laws (including but not limited to Virginia, Colorado, Connecticut, Texas, and Florida) may also have rights under their respective state privacy laws. If you reside in one of these states and wish to exercise your privacy rights or file a complaint with your state's relevant authority, please contact us at [email protected] and we will assist you in understanding and exercising your rights under applicable law.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. When we make material changes to this policy, we will notify you by:

• Posting the updated Privacy Policy on our website at acfp-eat.rest with a new "Last Updated" date at the top of this page.
• Sending an email notification to the email address associated with your account (for material changes that significantly affect your rights or how we use your personal information).
• Displaying a notice on our website homepage or through a pop-up notification when you next visit our site.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our Services after any changes to this Privacy Policy are posted constitutes your acceptance of those changes.

15. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us using any of the following contact methods:

We are committed to working with you to resolve any privacy-related concerns in a timely and satisfactory manner. When contacting us regarding a privacy matter, please include as much detail as possible about your inquiry, including the nature of your concern, the personal information at issue, and the remedy you are seeking, so that we can respond to you as efficiently as possible.

This Privacy Policy was last updated on May 7, 2026, and is effective as of that date. © 2026 Anthony's Coal Fired Pizza. All rights reserved.